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| how to make a logo with various concepts |
- Wordmarks/logotypes.
- Letterforms.
- Lettermarks/monogram logos.
- Logo symbols/brand marks/pictorial marks.
- Abstract logo marks.
- Mascots.
- Emblems.
- Combination marks.
The corporate name is written in a specific typeface as part of wordmarks, also known as logotypes. Even though it seems extremely simple, simple might be harder than complex, as Steve Jobs once observed. You must pay special attention to each and every small element if you want to learn how to design a logo.
Here are a few options if you want to create a text logo or wordmark. For their logo, some companies, like Coca-Cola, design a special typeface. However, this demands patience and the expertise of a qualified designer. Alternately, you can select a font for your logo that captures the spirit of your company. A sleek sans serif font is typically used in modern logo designs, although more ornate typefaces may be needed for fashionable logo designs. Speculate about going
Examples: Wix, Coca-Cola, Subway, Casper, Kellogg's, eBay, and West Elm are a few examples.
One-letter logos known as letterforms only use the first letter of the brand's name. In order to be utilised on many occasions, businesses frequently include a second version of their logo that includes their whole company name (referred to as a wordmark or logotype, as discussed above).
Letterform logos are simple and scalable since they are tiny. They are probably still recognisable even when utilised in tiny proportions, especially if they have a pretty straightforward design without too many embellishments. This makes them perfect for social network profile images, favicons, app icons, and more.
In general, letterform logos are a wise choice for companies with established reputations. Otherwise, it could be difficult to persuade people to recognise and remember the name of your business. Long-named brands can also benefit from them.
Examples: McDonald's, Netflix, Pinterest, Uber, and Beats all make the list.
03. Lettermarks/monogram logos
Lettermarks are typographic logos made consisting of the brand's initials, often known as monogram logos. When speaking, businesses with monogram logos, such as IBM and NASA (when was the last time you heard someone say National Aeronautics and Space Administration? ), are typically referred to by their shortened form.
Lettermarks may be created utilising a unique typeface or by locating a font that effectively communicates your business identity, just like the aforementioned logo forms. Make sure to consider numerous typographic factors, such as width, weight, style, and kerning (the distance between letters) (such as bold or italic).
Brands frequently utilise the shortened form of their name in several sectors. You might wish to if you're working inside those to.
Examples: HBO, IBM, NASA, CNN, HP and Louis Vuitton.
04. Logo symbols/brand marks/pictorial marks]
Graphic icons, symbols, or pictures that represent a company's identity or activities are known as logo symbols, sometimes known as brand markings or pictorial marks. These kinds of logos typically depict a real-world object. The finest logos make use of symbols so that when you first see them, you immediately recognise the brand.
If you choose for a visual logo, think about what will represent your business. Would you like it to be an exact replica of your name, like Apple? Additionally, it may be utilised to quietly convey the principles or message of your brand. For instance, take note of the upward-facing bird that Twitter uses to signify optimism and freedom.
It might be difficult to choose the ideal picture for your logo symbol, especially if you're
Examples: Shell, Apple, Twitter, Target, Instagram and Snapchat and Major League Baseball.
05. Abstract logo marks
These are image-based logos that express a company's branding by utilising abstract shapes. Abstract logomarks are more metaphorical than visual marks that depict actual objects. Abstract logo markings allow you to make something really original because they don't represent a certain recognised object. If you choose this style of logo, identify the guiding principles of your company. Try reflecting them in a straightforward geometric shape to see if the proper feelings and messages are conveyed. For instance, Airbnb's logo not only resembles the letter "A," but also the well-known "location" indicator and an abstracted version of an upside-down heart. If you want to design a logo of this sort, be careful to establish your brand identity and
Examples: Adidas, Pepsi, Google Drive, Nike, Chanel, Airbnb, and the Olympics.
06. Mascots
Mascot logos feature illustrative figures that serve as "ambassadors" or visual representations of a business. They might be fictional characters or actual persons as long as they convey the brand's essence.
Mascots may be a useful tool for engaging customers with your company since people instinctively identify with other people or fictional characters. Mascots may also be used to convey a joyful, playful attitude to your audience, which helps to explain why businesses geared toward children and families frequently employ this style of logo. If your company might benefit from having a mascot, think about how you can utilise it to convey the proper message.
Mascots may be useful when creating since they are often amicable and interesting.
Examples: Colonel Sanders from KFC, Tony the Tiger from Kellogg's, the Michelin Man from Michelin, Cap'n Crunch from Planters, and Mr. Peanut from Planters.
07. EmblemsEmblems, usually referred to as badge logos, frequently include crest-like characteristics. They create elaborate patterns with a classical vibe by fusing words with symbolic images.
Think about your industry when deciding if an emblem is appropriate for your business. Although there are no restrictions, universities, sports teams, and coffee corporations are particularly fond of this style of logo. A modern interpretation of the logo that chooses a more minimalist approach and typically uses vector images and crisp lines is now popular.
Additionally, emblems might provide the room you need to include a statement that captures the essence of your business. When designing an emblem, keep in mind that this style of logo may be less adaptable owing to their precise elements.
Examples: Starbucks, Stella Artois, Harley-Davidson, NFL, Warner Brothers, Manchester United.
08. Combination marks
This kind of logo mixes text and (surprise, surprise) visuals. A combination logo may, for instance, combine an icon with a wordmark, a mascot with a letterform, and so on. Some companies use a combination mark as their primary logo, occasionally dividing the text and picture to better fit different circumstances.
Due to its exceptional versatility, combination marks are immensely popular among firms across all sectors. While making sure that there is a consistent and unified visual language used throughout, you may design a variety of versions of your logo and utilise them for various reasons. Consider how Lacoste utilises their combo logo on their website design but only employs the well-known and unmistakable green crocodile on the majority of their items.
Examples: Dropbox, CVS, Dove, Taco Bell, Toblerone, and NBC.
09. Dynamic marks
Dynamic logos are kind of a peculiar anomaly in the world of knowing different sorts of logos and which one is best for you. Although it may seem unusual given that consistency in logo design is a general guideline, dynamic logos are really quite adaptable. Dynamic logos succeed because of their exact constancy. These kinds of logos need a fundamental structure that acts as the central motif and is present in all versions of the logo.
Consider how you recognise Google whenever you open your browser and the well-known wordmark logo is immediately associated with famous people, special occasions, or festivities. Their brand is strong enough.
Examples: MTV, Hilary Clinton, Google, Nickelodeon and Virgin.
Make your own
Regardless of the style of logo you select, keep in mind that thoughtful design can not only enhance your brand but also guarantee that clients will remember your logo in their thoughts for a very long time. Consumers will eventually form favourable associations with your brand and emblem, which ultimately increases value and trust. It's time to build your logo now that you know what kind is best for you. You may alter the text, typography, colours, shapes, and much more in our logo builder. With this free tool, you may experiment with several logo designs to create the ideal one.
